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Ecommerce Analytics: What You Need To Know

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There have been many changes over the past 2 years in various analytics packages available to your ecommerce business, including:

The undeniable fact is the need for accurate and relevant data to monitor performance and guide decision making. What is important to your business and when? Reliable analytics are essential to determine:

  • Analytics when starting the business
  • Customer related analytics
  • Analytics for scaling growth
  • Customer acquisition analytics
  • Analytics for daily or routine use

What you need to know is that different analytics will apply to your business at different times and depending on your strategic requirements.

We can help you identify and set up a reliable, customized metrics dashboard for your online store. Contact us.

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2 Things That Matter: Your Content and How Many People See It

Here is a great talk from Gary Vaynerchuk on the importance of having an effective content strategy:

Which Platform Should I Choose?

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OK, so now you are ready to start your ecommerce business? The next question is which platform should I choose? What criteria should I use?

Here are a few questions to ask:

  • What is our budget, how much you can afford?
  • How many products you have
  • How long will it take to build and launch
  • The look and feel of the site
  • How fast will the pages load
  • Who will host it and how reliable are they, how much?
  • Can you add other software, apps to it?
  • How will it help to sell your product?

It is also useful to find an expert who can help you to evaluate your options and is knowledgeable on future trends in a fast paced industry.  If you need any help, you may Contact Us at any time for a free first consultation.

 

 

Choose The Right Expert

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Need help? Choosing the right consultant to work with in ecommerce can make all the difference.

The first step is to identify your main area of need and how much help you really need;

  • Conversions
  • Sales
  • Traffic
  • SEO
  • B2B or B2C
  • Product Penetration
  • Marketing
  • Logistics
  • Financing
  • International Ecommerce

Whatever your need it, not every consultant will be able to assist you effectively.

 

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