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Event Selling: Making Money On The Superbowl

Oct 18, 2015; Indianapolis, IN, USA; New England Patriots quarterback Tom Brady smiles from the bench during the NFL game against the Indianapolis Colts at Lucas Oil Stadium. Mandatory Credit: Thomas J. Russo-USA TODAY Sports
Oct 18, 2015; Indianapolis, IN, USA; New England Patriots quarterback Tom Brady smiles from the bench during the NFL game against the Indianapolis Colts at Lucas Oil Stadium. Mandatory Credit: Thomas J. Russo-USA TODAY Sports

Every major sporting event presents a great opportunity for ecommerce sales to sell. As Matt Lindar noted recently, Super Bowl means super business for some online retailers.  It’s not only team merchandise that sells but anything else associated with advertisers and online stores, including Ebay, Amazon and dedicated Sports ecommerce merchants.  event-buy

The question is, what can you do to get a share of the pie? Here are some ideas:

  1. Increase traffic to your website by writing content that is associated with the big event.
  2. Offer incentives or special discounts during to the event period. Many companies had special offers before and after the Superbowl.
  3. Run contests and puzzles or other user engaged activities based on the event.
  4. Advertise! if you can afford it, afford on high visibility media, sports magazines and even TV stations that are screening the event.
  5. Use event related keywords and add hyperlinks to your posts during the event period.
  6. Direct Mail – send a carefully crafted and witty email to your email list just before or after the event with special offers or event related promotion.
  7. Offer expedited delivery at no extra charge during the event week.
  8. Promote your special offer through multimedia, Youtube videos and create other engaging content.
  9. Launch a creative social media campaign related to the event just prior to start.

For more ideas on how you can increase sales during a big, special event, contact us.

 

Which Platform Should I Choose?

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OK, so now you are ready to start your ecommerce business? The next question is which platform should I choose? What criteria should I use?

Here are a few questions to ask:

  • What is our budget, how much you can afford?
  • How many products you have
  • How long will it take to build and launch
  • The look and feel of the site
  • How fast will the pages load
  • Who will host it and how reliable are they, how much?
  • Can you add other software, apps to it?
  • How will it help to sell your product?

It is also useful to find an expert who can help you to evaluate your options and is knowledgeable on future trends in a fast paced industry.  If you need any help, you may Contact Us at any time for a free first consultation.

 

 

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