Your digital marketing content should speak directly to the needs of potential customers and make clear the value of your product or service. Here is a great webinar from July 2017 from Google partners on digital marketing in Canada.
More and more e-commerce experts are heading to Africa. This trend shows the potential of e-commerce companies in Africa and the potential ahead. Internet penetration and smart phone use is on the rise, and this can only lead to huge profits ahead for e-commerce companies in Africa.
Jack Ma from Alibaba has recently made the rounds in Africa.
Many of our followers and clients often ask about online learning and courses that they can take. Well, one good source is Google. They often have great courses online, everything from Google Analytics, Ecommerce, Adwords, SEO and everything in between. Here is an upcoming webinar that we recommend, on Digital Marketing for Ecommerce in Canada. It will be on July 11th.
Amazon has bought Whole Foods. Is it time for Walmart and the rest of humanity to give up and accept the inevitable; Amazon world domination?
Bad news for brick and mortar retail; Amazon is opening more stores
If you are in retail, we can help you build an effective Omnichannel strategy to compete with Amazon. Contact us.
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Well folks, it has finally happened. Nearly every major department store in the USA and Canada, including Macy’s, Kohl’s, Walmart, and Sears, have closed or intend to close hundreds of stores.
This is due to more competition and lower profit margins and the continuing rise of ecommerce.
When an anchor store like Sears shuts down, it may also lead to a “downward spiral in performance” for shopping malls.
How Can Brick and Mortar Retailers React?
Many believe that there is no way to stop the retail decline, but there may be a few solutions for the big stores in the age of Omnichannel marketing:
If you are looking to diversify, or need help with reviewing your business model, we have experts who can work with your company to help you survive the “Amazon onslaught.” Alternatively, we can also help you transform from a brick and motor business to an efficient and profitable pure play model.
Contact us to discuss.
Many ecommerce firms are setting up stores on Shopify, even if they already have a presence on Amazon. How far will the Shopify revolution go?
In 2016 the company’s e-commerce platform had purchases by more than 100 million individual shoppers. Here is an interesting video on the power of Shopify:
If you are wondering if Shopify is right for you, contact us.
Amazon Business has arrived in England. We have had a great experience with them, from placing an order right through to fulfillment. If you are in UK, try them.
I came across an article on Forbes today titled The Inconvenient Truth About E-Commerce: It’s Largely Unprofitable . The writer, Steven Dennis, states that despite the massive shift from brick and mortar stores and the digital revolution, most ecommerce businesses remains unprofitable and most investors will not reap an adequate ROI.
This is due to high start up costs for new brands, difficulties in getting customers and high fulfillment costs.
This is an interesting article but ignores various factors and approaches;
A recurring question from ecommerce companies is how to increase net profits, not just revenue in a highly competitive market, especially for new companies. There are two main strategies that have become popular in 2017:
However these two strategies by themselves are not sufficient. Whether your business is pursuing an omnicahnnel strategy or pureplay, you need experts with years of experience to help you increase profit and scale the business.
Contact us now and we can help you grow AND make a profit.
Every major sporting event presents a great opportunity for ecommerce sales to sell. As Matt Lindar noted recently, Super Bowl means super business for some online retailers. It’s not only team merchandise that sells but anything else associated with advertisers and online stores, including Ebay, Amazon and dedicated Sports ecommerce merchants.
The question is, what can you do to get a share of the pie? Here are some ideas:
For more ideas on how you can increase sales during a big, special event, contact us.