Many of our followers and clients often ask about online learning and courses that they can take. Well, one good source is Google. They often have great courses online, everything from Google Analytics, Ecommerce, Adwords, SEO and everything in between. Here is an upcoming webinar that we recommend, on Digital Marketing for Ecommerce in Canada. It will be on July 11th.
There have been many changes over the past 2 years in various analytics packages available to your ecommerce business, including:
The undeniable fact is the need for accurate and relevant data to monitor performance and guide decision making. What is important to your business and when? Reliable analytics are essential to determine:
- Analytics when starting the business
- Customer related analytics
- Analytics for scaling growth
- Customer acquisition analytics
- Analytics for daily or routine use
What you need to know is that different analytics will apply to your business at different times and depending on your strategic requirements.
We can help you identify and set up a reliable, customized metrics dashboard for your online store. Contact us.