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Ecommerce Analytics: What You Need To Know

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There have been many changes over the past 2 years in various analytics packages available to your ecommerce business, including:

The undeniable fact is the need for accurate and relevant data to monitor performance and guide decision making. What is important to your business and when? Reliable analytics are essential to determine:

  • Analytics when starting the business
  • Customer related analytics
  • Analytics for scaling growth
  • Customer acquisition analytics
  • Analytics for daily or routine use

What you need to know is that different analytics will apply to your business at different times and depending on your strategic requirements.

We can help you identify and set up a reliable, customized metrics dashboard for your online store. Contact us.

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2 Things That Matter: Your Content and How Many People See It

Here is a great talk from Gary Vaynerchuk on the importance of having an effective content strategy:

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