Amazon’s dominance continues into 2017. Can anyone survive or compete? Here are some useful strategies to survive the Amazon giant and other low cost players:
- Maintain a low cost distribution and fulfillment strategy: Avoid high shipping costs by using flat rate shipping – here your store will pays a set price to ship a specific box irrespective of what the shipment weighs or how far away its destination is in the domestic destinations for USA and Canada. Amazon succeeds primarily due to its fulfilment capabilities.
- Use the correct packaging – bigger boxes mean higher shipping costs.
- Develop a concrete online brand strategy to pull product searches away from Amazon and move them towards Google so that your products have visibility and your pure play ecommerce site has visibility and traffic.
- Forget the Price War: It is always challenging to compete on price, you can’t win a price war with low-cost players like Amazon.
- Differentiate your business on design, innovation, and continuously offer a unique product mix.
- Smart businesses don’t use these tactics in isolation, you have to continuously innovate
and be open to experimentation. - Reduce costs and minimise working capital (cash management).
- Maximize return on assets and maintain high asset utilization.
- Standadize products to reduce costs of testing.
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