The grocery business is changing. Amazon Prime members can now get discounts at Wholefoods, Walmart is expanding it’s buy online and collect in store model, and now Loblaw has announced plans to expand it’s ecommerce services.

Loblaw is expanding its premium home delivery service by the end of 2018 to 16 markets in Canada by year’s end from 11 today.

Most of Loblaw’s customers spend more in a click-and-collect order than home delivery. With the new offering, this is bound to change. This should also have a positive effect on Loblaw’s labour and inventory costs, whilst increasing customer satisfaction with their provider. Loblaws has partnered with Instacart for this expansion, one of the fastest growing grocery delivery services in Canada.

If you are in the grocery business, what is your strategy to counter the new home delivery services provided by the major supermarket chains? If you need help, contact us.