Here is a great talk from Gary Vaynerchuk on the importance of having an effective content strategy:
OK, so now you are ready to start your ecommerce business? The next question is which platform should I choose? What criteria should I use?
Here are a few questions to ask:
- What is our budget, how much you can afford?
- How many products you have
- How long will it take to build and launch
- The look and feel of the site
- How fast will the pages load
- Who will host it and how reliable are they, how much?
- Can you add other software, apps to it?
- How will it help to sell your product?
It is also useful to find an expert who can help you to evaluate your options and is knowledgeable on future trends in a fast paced industry. If you need any help, you may Contact Us at any time for a free first consultation.
Need help? Choosing the right consultant to work with in ecommerce can make all the difference.
The first step is to identify your main area of need and how much help you really need;
- B2B or B2C
- Product Penetration
- International Ecommerce
Whatever your need it, not every consultant will be able to assist you effectively.
Ever wondered what an analyst spends the day doing? Well, here is a day in the life of Sam, one of our most senior analysts:
Sam specializes in providing data-driven insights, workflows, develops and continually analyses in-depth journey maps and buyer personas for your business.
“Typically my day starts of with completing the routine tasks, returning calls, reading emails, catching up on the latest on Twitter, other social media, and the news. This is also my coffee time, to juice myself up for the day.
Contrary to popular thinking, analysts don’t spend the whole day buried in data. My favorite part of the morning is interacting with clients, which normally happens from mid morning. Today I had an opportunity to discuss Google analytics with a new client and explain the major elements to their website. After that I had a great conference call with our partners in Vancouver, and learnt that I am not the only one scared of heights. It’s a small world.
Lunch is my best time of the day. I always avoid eating at my desk and enjoy wandering around our neighborhood to visit some of the Jewish or Filipino restaurants. Just near Bathurst and Wilson is the best bagel place in the world, Bagel World.
Most of the deep analytical work I do in the afternoon. I have several dashboards set up with live feeds from CRM software such as Salesforce, Microsoft Dynamics. My favourite analytics tool for ecommerce remains Kissmetrics, although I am constantly plugged into Google Analytics and Retentiongrid, depending on the particular clients and their specific needs.
Ok, it’s 5 pm, I am off to the gym!”
Drop us a line anytime by sending a message: Contact Us