Here is a great video from Digital Marketer on how one brand is achieving remarkable results using Social to close more sales;
Every major sporting event presents a great opportunity for ecommerce sales to sell. As Matt Lindar noted recently, Super Bowl means super business for some online retailers. It’s not only team merchandise that sells but anything else associated with advertisers and online stores, including Ebay, Amazon and dedicated Sports ecommerce merchants.
The question is, what can you do to get a share of the pie? Here are some ideas:
- Increase traffic to your website by writing content that is associated with the big event.
- Offer incentives or special discounts during to the event period. Many companies had special offers before and after the Superbowl.
- Run contests and puzzles or other user engaged activities based on the event.
- Advertise! if you can afford it, afford on high visibility media, sports magazines and even TV stations that are screening the event.
- Use event related keywords and add hyperlinks to your posts during the event period.
- Direct Mail – send a carefully crafted and witty email to your email list just before or after the event with special offers or event related promotion.
- Offer expedited delivery at no extra charge during the event week.
- Promote your special offer through multimedia, Youtube videos and create other engaging content.
- Launch a creative social media campaign related to the event just prior to start.
For more ideas on how you can increase sales during a big, special event, contact us.
Amazon’s dominance continues into 2017. Can anyone survive or compete? Here are some useful strategies to survive the Amazon giant and other low cost players:
- Maintain a low cost distribution and fulfillment strategy: Avoid high shipping costs by using flat rate shipping – here your store will pays a set price to ship a specific box irrespective of what the shipment weighs or how far away its destination is in the domestic destinations for USA and Canada. Amazon succeeds primarily due to its fulfilment capabilities.
- Use the correct packaging – bigger boxes mean higher shipping costs.
- Develop a concrete online brand strategy to pull product searches away from Amazon and move them towards Google so that your products have visibility and your pure play ecommerce site has visibility and traffic.
- Forget the Price War: It is always challenging to compete on price, you can’t win a price war with low-cost players like Amazon.
- Differentiate your business on design, innovation, and continuously offer a unique product mix.
- Smart businesses don’t use these tactics in isolation, you have to continuously innovate and be open to experimentation.
- Reduce costs and minimise working capital (cash management).
- Maximize return on assets and maintain high asset utilization.
- Standadize products to reduce costs of testing.
For a comprehensive analysis of your needs and effective solutions, contact us.
What are your forecasts for ecommerce in 2017? Here are some thoughts from DigitalMarketer:
What do you get if you connect the Internet of Things and Artificial Intelligence? Amazon Go! Have you watched the Amazon Go ad? Imagine walking into a store, shopping and walking out without any kind of physical transaction. Everything you choose is logged and charged directly to your mobile phone. Watch this:
Found any good deals on Alibaba’s Singles Day?
Here are some interesting facts:
- Mobile phones accounted for 69% of transactions during the promotion.
- Transactions had passed last year’s record of $9.3 billion before noon.
- Top-selling items by retailers included baby-related and nutritional products, Nike sneakers and Levi’s jeans.
- Alibaba makes money through advertising and charging vendors a proportion of their sales.
There have been many changes over the past 2 years in various analytics packages available to your ecommerce business, including:
The undeniable fact is the need for accurate and relevant data to monitor performance and guide decision making. What is important to your business and when? Reliable analytics are essential to determine:
- Analytics when starting the business
- Customer related analytics
- Analytics for scaling growth
- Customer acquisition analytics
- Analytics for daily or routine use
What you need to know is that different analytics will apply to your business at different times and depending on your strategic requirements.
We can help you identify and set up a reliable, customized metrics dashboard for your online store. Contact us.
Are you ready for the Amazon expansion? Recent reports suggest Amazon is planning to open 2000 brick and mortar stores starting in 2017. Analysts are now wondering if this could be the beginning of the end for the strictly Pureplay model or ecommerce companies need both a physical store and online portal to survive.
All About Profit
Amazon’s latest earnings report certainly show disappointing results. Net income was $252 million in the third quarter, or $0.52 per diluted share, compared with $79 million, or $0.17 per diluted share, in third quarter 2015.
This downward trend was mainly due to:
- High Shipping costs.
- Increased revenue from cloud services – an increase of 55%, $3.23 million.
- High fulfillment expenses – The company added 18 fulfillment centres in 2015.
- Investments in artificial intelligence, Alexa.
- Increased expansion in India.
The question to ask is what is the best strategy? Are you going to pursue a Pureplay model, the retail model, or a combination of both? Contact us and we will help you to research the best strategy for your business.
Should Salesforce buy Twitter? What can we expect if it happens? Does this deal even make sense?
According to “digital evangelist” Val Afshar, Salesforce buying Twitter would make perfect sense:
As a market leader in CRM, Salesforce buying Twitter would have benefits for Twitter in terms of sales growth and market share. Many of the products that Saleforce provides, customer service software, market research tools, etc are already integrated with social media. By adding a social media network with over 300 million monthly users, Saleforce will have a far wider reach and add enhanced offerings to current and potential customers.
Business Insider also notes that this deal makes sense as “Twitter is one of the most widely used prospecting tools used by salespeople these days.”
We aregoing to continue watching this deal closely, stay tuned. Apparently Google also has an eye on Twitter. (brrr!) May the best company win!