Search

Ecommerce Canada Sales

Ecommerce solutions that work

What Strategies Can You Use To Counter Amazon’s Dominance?

david-goliath

Amazon’s dominance continues into 2017. Can anyone survive or compete? Here are some useful strategies to survive the Amazon giant and other low cost players:

  1. Maintain a low cost distribution and fulfillment strategy: Avoid high shipping costs by using flat rate shipping – here your store will pays a set price to ship a specific box irrespective of what the shipment weighs or how far away its destination is in the domestic destinations for USA and Canada. Amazon succeeds primarily due to its fulfilment capabilities.
  2. Use the correct packaging – bigger boxes mean higher shipping costs.
  3. Develop a concrete online brand strategy to pull product searches away from Amazon and move them towards Google so that your products have visibility and your pure play ecommerce site has visibility and traffic.
  4. Forget the Price War: It is always challenging to compete on price, you can’t win a price war with low-cost players like Amazon.
  5. Differentiate your business on design, innovation, and continuously offer a unique product mix.
  6. Smart businesses don’t use these tactics in isolation, you have to continuously innovate amazon-logoand be open to experimentation.
  7. Reduce costs and minimise working capital (cash management).
  8. Maximize return on assets  and maintain high asset utilization.
  9. Standadize products to reduce costs of testing.

For a comprehensive analysis of your needs and effective solutions, contact us.

 

What Will Happen In Ecommerce In 2017?

What are your forecasts for ecommerce in 2017? Here are some thoughts from DigitalMarketer:

Amazon Go Is The Future of AI

What do you get if you connect the Internet of Things and Artificial Intelligence? Amazon Go! Have you watched the Amazon Go ad? Imagine walking into a store, shopping and walking out without any kind of physical transaction. Everything you choose is logged and charged directly to your mobile phone. Watch this:

Have You Seen The Amazon Prime Commercial? You Should!

Found Any Good Deals On Alibaba’s Singles Day?

Found any good deals on Alibaba’s Singles Day?

Here are some interesting facts:

  • Mobile phones accounted for 69% of transactions during the promotion.
  • Transactions had passed last year’s record of $9.3 billion before noon.
  • Top-selling items by retailers included baby-related and nutritional products, Nike sneakers and Levi’s jeans.
  • Alibaba makes money through advertising and charging vendors a proportion of their sales.

Ecommerce Analytics: What You Need To Know

analytics-2

There have been many changes over the past 2 years in various analytics packages available to your ecommerce business, including:

The undeniable fact is the need for accurate and relevant data to monitor performance and guide decision making. What is important to your business and when? Reliable analytics are essential to determine:

  • Analytics when starting the business
  • Customer related analytics
  • Analytics for scaling growth
  • Customer acquisition analytics
  • Analytics for daily or routine use

What you need to know is that different analytics will apply to your business at different times and depending on your strategic requirements.

We can help you identify and set up a reliable, customized metrics dashboard for your online store. Contact us.

Are You Ready for the Amazon Expansion?

amazon-store

Are you ready for the Amazon expansion? Recent reports suggest Amazon is planning to open 2000 brick and mortar stores starting in 2017.  Analysts are now wondering if this could be the beginning of the end for the strictly Pureplay model or ecommerce companies need both a physical store and online portal to survive.

All About Profit

Amazon’s latest earnings report certainly show disappointing results. Net income was $252 million in the third quarter, or $0.52 per diluted share, compared with $79 million, or $0.17 per diluted share, in third quarter 2015.

This downward trend was mainly due to:

  1. High Shipping costs.
  2. Increased revenue from cloud services – an increase of 55%, $3.23 million.
  3. High fulfillment expenses – The company added 18 fulfillment centres in 2015.
  4. Investments in artificial intelligence, Alexa.
  5. Increased expansion in India.

wondering

The question to ask is what is the best strategy? Are you going to pursue a  Pureplay model, the retail model, or a combination of both? Contact us and we will help you to research the best strategy for your business.

Have You Tried The New Amazon Echo?

Have you tried the new Amazon Echo? What was your experience? Here is the view from CNET reviews:

We like the way is is portable and be easily stashed away anywhere. It is not the prettiest, cutest device out there but certainly has great functionality. Give it a try.

 

If Twitter Is Bought By Salesforce…

salesforce-to-buy-twitter

Should Salesforce buy Twitter? What can we expect if it happens? Does this deal even make sense?

According to “digital evangelist” Val Afshar, Salesforce buying Twitter would make perfect sense:

val-asher-ontwitter-buy

As a market leader in CRM, Salesforce buying Twitter would have benefits for Twitter in terms of sales growth and market share. Many of the products that Saleforce provides, customer service software, market research tools, etc are already integrated with social media. By adding a social media network with over 300 million monthly users, Saleforce will have a far wider reach and add enhanced offerings to current and potential customers.

Business Insider also notes that this deal makes sense as Twitter is one of the most widely used prospecting tools used by salespeople these days.”

We aregoing to continue watching this deal closely, stay tuned. Apparently Google also has an eye on Twitter.  (brrr!) May the best company win!

 

 

 

2 Things That Matter: Your Content and How Many People See It

Here is a great talk from Gary Vaynerchuk on the importance of having an effective content strategy:

Which Platform Should I Choose?

which-platform-jpeg

OK, so now you are ready to start your ecommerce business? The next question is which platform should I choose? What criteria should I use?

Here are a few questions to ask:

  • What is our budget, how much you can afford?
  • How many products you have
  • How long will it take to build and launch
  • The look and feel of the site
  • How fast will the pages load
  • Who will host it and how reliable are they, how much?
  • Can you add other software, apps to it?
  • How will it help to sell your product?

It is also useful to find an expert who can help you to evaluate your options and is knowledgeable on future trends in a fast paced industry.  If you need any help, you may Contact Us at any time for a free first consultation.

 

 

Choose The Right Expert

Consult right

Need help? Choosing the right consultant to work with in ecommerce can make all the difference.

The first step is to identify your main area of need and how much help you really need;

  • Conversions
  • Sales
  • Traffic
  • SEO
  • B2B or B2C
  • Product Penetration
  • Marketing
  • Logistics
  • Financing
  • International Ecommerce

Whatever your need it, not every consultant will be able to assist you effectively.

 

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: