Should Salesforce buy Twitter? What can we expect if it happens? Does this deal even make sense?
According to “digital evangelist” Val Afshar, Salesforce buying Twitter would make perfect sense:
As a market leader in CRM, Salesforce buying Twitter would have benefits for Twitter in terms of sales growth and market share. Many of the products that Saleforce provides, customer service software, market research tools, etc are already integrated with social media. By adding a social media network with over 300 million monthly users, Saleforce will have a far wider reach and add enhanced offerings to current and potential customers.
Business Insider also notes that this deal makes sense as “Twitter is one of the most widely used prospecting tools used by salespeople these days.”
We aregoing to continue watching this deal closely, stay tuned. Apparently Google also has an eye on Twitter. (brrr!) May the best company win!